NewsCorp
A design journey through a changing media landscape.
15 years of
Design evolution
From the fast-paced world of print to the cutting-edge landscape of digital media, my 15-year journey at News Corp Australia was a masterclass in adaptability, creativity, and innovation.
I started as a graphic designer for The Daily Telegraph, crafting compelling editorial graphics, before stepping into the digital realm—where I helped shape the future of news design. As technology advanced, so did my role, being the first print designer to transition to the Daily Telegraphs first website. I managed a 7 week roster of designers, led major digital transformations, and creating high-impact commercial campaigns for top-tier brands.
With experience spanning breaking news, interactive storytelling, digital product strategy, and commercial partnerships, I thrived in the intersection of design, journalism, commercial and marketing. Here’s a look at my career progression at one of Australia’s largest media companies:
News Corp Australia
Various Roles | 14 yrs 8 mos
📍 Sydney, Australia
Senior Commercial Digital Designer (Aug 2017 – Jun 2019 | 1 yr 11 mos)
• Designed responsive digital experiences for premium native article campaigns, presale mocks, and marketing products.
• Worked on high-profile joint-sponsored campaigns for clients such as Medibank, Nissan, Industry Superfund, CGU, MLC, JB Hi-Fi, Lavazza, Destination NSW, Australia Post, and Coles.
• Collaborated with cross-functional teams, including product, development, commercial integration, marketing, project management, and content production.
National Network News Digital Designer (Oct 2012 – Aug 2017 | 4 yrs 11 mos)
• Led the design of responsive digital content for major breaking news coverage, long-form storytelling, and interactive sponsored content.
• Created digital assets across all mastheads, including The Daily Telegraph, The Herald Sun, Courier Mail, and The Advertiser.
• Covered major world events including budget lockups.
Digital Design Studio Manager – The Daily Telegraph Online (Oct 2008 – Oct 2012 | 4 yrs 1 mo)
• Managed an 8-member digital editorial design team, overseeing scheduling and workflow for a 7-day operation.
• Developed and maintained a style guide for digital design consistency.
• Contributed to strategic transformation initiatives with the product team during ongoing site development.
Web/Digital Designer – The Daily Telegraph (May 2006 – Oct 2008 | 2 yrs 6 mos)
• Sole digital designer responsible for establishing the first digital-ready editorial graphics for The Daily Telegraph’s website launch.
• Sole digital designer responsible for establishing the first digital-ready editorial graphics for The Daily Telegraph’s website launch.
Graphic Designer – The Daily Telegraph (Nov 2004 – May 2006 | 1 yr 7 mos)
• Designed newspaper layouts and editorial graphics for The Daily Telegraph.
